CULTIVAR STRATEGIES PROVIDES SOLUTIONS AT THE INTERSECTION OF CANNABIS AND TRAVEL

We help destinations prepare for and capitalize on the emerging, cannabis-related travel trend
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PROPRIETARY DATA
STRATEGY
CAMPAIGNS
EVENTS
PARTNERSHIPS

Cultivar Strategies deploys our data-driven insights, unique methodology, vetted cannabis partnerships and travel industry access to develop bespoke campaigns for our clients.

Travel Intelligence
Cultivar Strategies and MMGY created the first-ever, cannabis travel audience survey revealing a highly-lucrative and motivated travel segment.  Our proprietary data coupled with deep, destination R&D, unlocks solutions and opportunities for our partners.
Market Curation
Through our “Effect Pairing” methodology, audience listening tools, consumer-facing “Ganja Traveler” brand and hyper-local, cannabis business affiliations, we curate powerful experiences for the cannabis travel audience.
Education
At the intersection of cannabis and travel, we deploy customized Cannabis Travel Guides, Tool Kits and Cannabis 101 collateral and training for frontline staff in hotels, spas, restaurants and attractions, as well as Hospitality Training and a Cultural Competency Certification for cannabis dispensaries and lounges.
Media & Technology
Cultivar Strategies deploys the latest mobile technologies to promote, connect and gamify curated travel passes for our destination partners.  Through our partnership with Skunk Magazine, we are building out a series of Cannabis Travel Guides (print and digital) to some of the most desirable cannabis travel destinations in the United States.  Look for the “Ganja Traveler’s Guide to Northern California” in Spring of 2022.
Events
Cultivar Strategies has partnered with CalExpo for the creation of the first-ever, State-sanctioned CA State Fair Cannabis Awards. As a licensed cannabis event producer, look for our “Cultivar Markets” and other bespoke expressions supporting our partner brands and associations.

The cannabis-related travel segment is rapidly evolving.

National research shows that 29% of all active leisure travelers are enticed by the ability to participate in cannabis-related activities and experiences while on vacation.  This represents more than $200 billion in spending power annually.  Best of all, they spend more and stay longer than the average leisure traveler.

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Authentic and flexible, scalable and on message, we tailor our programs to meet your specific goals and timeline.

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