Cultivar Strategies and MMGY created the first-ever, cannabis travel audience survey revealing a highly-lucrative and motivated travel segment.  Our proprietary data coupled with deep, destination R&D, unlocks solutions and opportunities for our partners.

Through our “Effect Pairing” methodology, audience listening tools, consumer-facing “Ganja Traveler” brand and hyper-local, cannabis business affiliations, we curate powerful experiences for the cannabis travel audience.

At the intersection of cannabis and travel, we deploy customized Cannabis Travel Guides, Tool Kits and Cannabis 101 collateral and training for frontline staff in hotels, spas, restaurants and attractions, as well as Hospitality Training and a Cultural Competency Certification for cannabis dispensaries and lounges.

Cultivar Strategies deploys the latest mobile technologies to promote, connect and gamify curated travel passes for our destination partners.  Through our partnership with Skunk Magazine, we are building out a series of Cannabis Travel Guides (print and digital) to some of the most desirable cannabis travel destinations in the United States.  Look for the “Ganja Traveler’s Guide to Northern California” in Spring of 2022.

Cultivar Strategies has partnered with CalExpo for the creation of the first-ever, State-sanctioned CA State Fair Cannabis Awards. As a licensed cannabis event producer, look for our “Cultivar Markets” and other bespoke expressions supporting our partner brands and associations.